Your name: Mike Compton
Company that you work for? Renze Display
What does your company do? We are a 122-year-old provider of exhibits, branded environments, event graphics and point-of-purchase solutions.
How long have you been working there for? 25 years.
Congratulations on achieving your 100-year milestone. How do you and your team feel? Good! Last year was quite challenging with the ag economy being down and so many of our clients being either directly or indirectly related to the ag sector, but things have been much brighter for 2017. Business confidence seems to be higher and that is translating to more opportunities for us. Quote and design requests are way up as compared to recent months.
Can you tell us what areas of focus you will be touching on at the Exec Trek event in September? I’ll discuss our marketing philosophy and tactics, give a detailed tour of our facilities, and talk about the importance of face-to-face marketing.
What do you hope your audience will get out of your presentation? (any expectations) I would like folks to come away with a better understanding of experiential marketing and how trade shows, private events, and interior branding can help them achieve their marketing goals.